Structured and comprehensive
telecom business planning
Oliver has the quantitative capabilities, market knowledge
and experience to help your organization tackle
the real-life decisions that need to be taken
The commercial market entry strategy must work in unison with business planning and technical team to ensure a coordinated market entry approach.
Business planning unit requires market input when developing business plan and budgets:
- Positioning, pricing strategy, marketing investment and coverage (in relation to competition) affect potential market size and share;
- Segment uptake assumptions serve as input to market share calculations.
Development and deployment of network and support systems need to take commercial requirements into consideration and vice versa:
- Technical capabilities and limitations are taken into consideration when developing the market entry strategy;
- Market offer and customer approach produce requirements for support system configuration.